Paul Mitchell Platinum Blonde Shampoo cleanses while conditioning ingredients help soften the hair.

Key Benefits:

• Violet pigments counteract brassiness

• Helps keep light hair bright

• Conditions for softness and moisture

How To Use:

Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.

Suitable For:

Light to medium blonde, silver, grey or white hair with brassy tones.

Size: 300 ml