Paul Mitchell Forever Blonde Shampoo gently cleanses bleached and lightened hair while helping repair damage. KerActive protein and nourishing botanicals help keep blonde hair bright, soft and healthy-looking.

Key Benefits:

• Sulfate-free cleansing without SLS, SLES or ALS

• Helps repair damage in lightened hair

• Nourishes with KerActive protein and botanicals

How To Use:

Massage into wet hair. Rinse. Repeat as needed. Follow with Forever Blonde Conditioner.

Suitable For:

Bleached or lightened hair needing gentle cleansing and strengthening care.

Size: 250 ml