Joico Blonde Life Violet Shampoo cleanses blonde hair while neutralising unwanted yellow and brassy tones. Its violet care helps restore a cooler blonde finish with softness and shine.

Key Benefits:

• Instantly cool brassy tones and brighten cool blonde hair

• Help maintain healthy-looking hair with brilliant shine

• Nourish and protect fragile blonde hair

How To Use:

Lather into wet hair. Leave for 1–3 minutes, rinse and follow with Blonde Life Violet Conditioner. Use 2–3 times weekly.

Suitable For:

Cool blonde hair.

Size: 300 ml